Coaching Isn’t Optional, It’s Your Competitive Edge
Customer expectations have shifted. Customers want speed, clarity, and human connection and they want this all at once. Patience is at an all-time low, and competition is tougher than ever. In this environment, coaching isn’t something you “get to when there’s time.” It’s the difference between agents who perform… and agents who burn out. The truth is, If you’re not coaching, you’re choosing churn. You wouldn’t field a football team that hasn’t trained. […]