What High-Volume Season Teaches Us About Our Data 

Did you know, your reporting gaps show up fastest in December. Every year, without fail, December exposes the cracks in a contact centre’s data. Suddenly, the reports you trusted all year start to look suspicious. Numbers swing unpredictably; trends stop making sense and volumes spike in ways you can’t fully explain.  In this instance, most companies would think they’re dealing with a volume problem when in truth, what they’re really facing is a data problem. During high-volume seasons, bad data is […]